Ship Essays - Ship, Ships Preserved In Museums,

Ship Ship Archeologists found 3 shipwrecks that show the different stages of shipwreck building and how they tried to improve in cost and in labor. Archeologists describe the different cargos, and possible explanations on how it was sunk. The archeologist also built scale models of the ship and also tries to build the original ships back and in a sense "enters" the ship maker's life and discovers some problems he might have had, and how he built the ship. The Greek shipwreck of Kyrenea occurred near 500 B.C. in the Mediterranean Sea. On this voyage its cargo was large wine containers called amphorae. The amphorae were found all stacked up neatly on one side, and all clustered on the other side. This proves that when the vessel hit the ocean floor it was leaning on one side and eventually the other side collapsed and all the amphorae got scattered. They found 403 intact amphorae and compared them to the previously collected amphorae and then determined the date of the shipwreck. The archeologists also determined that it was sunk sometime in September by all the fig leaves that were found on board. How the ship sank remained a mystery until they found eight iron spears in the ship but no gold, but there is a lack of bones. They determined that pirates sank it because pirating was not an uncommon thing at that age in time. The Kyrenea was built "Hull First" this is the beginning of the ship building evolution. The shipwreck of Yassi Ada is the next shipwreck to happen in chronological order. It was build sometime near 625 A.D. and was dated by the coins found on board. It was build half hull first then the rest frame first proving an evolution of shipbuilding. Found inscribed is the ship were Greek words translated "This ship belongs to George, Sr. Sea Captain." The Arabian shipwreck of Serge Liman took place in about 1025 A.D. and was dated by a Arabian glass bottle found on board. The bottle was round in shape and had a long arabian neck. This is one of a few left that were found intact. The ship was carying glass that was to be recycled from an old glass factory because the millions of shattered glass peices could not be assembled together and they also found peices that were molten. This ship was built frame first, the cheapest and easiest way to build ships. This is the last ship building evolution step to occur. The ship building evolution occurred because people always needed cheaper ways to build ships and ways that would reduce labor costs. Ships where first built hull first and as time progressed they started building ships half hull first half frame first, and finally only frame first. Frame first is the most advanced because the hull can be bent to size and held together by iron nails.

Market Segments Example

Market Segments Example Market Segments – Article Example Market Segments affiliation Market Segments Research ethics is a wide umbrella that deals with the responsible conduct of research and its entire component. Research ethics, therefore, means putting into action moral rules and observation of professional codes of conduct during data collection, reporting, analysis and publication of information regarding the observation, research subjects, application and results. A good research must observe scholarly integrity. It refers to the ethical decision, professional conduct and the manner in which mentoring, teaching, scholarship; research is carried out in the course of the scholar (Vitell, 2003). Human subjects often get involved in research, and this involves the use of human beings as a subject in the investigation and incorporates both data collected and analysed, in order to answer some questions. An example is in the analysis of specimen, biological, behavioural and epidemiological studies mostly in medical research. In involving hu man as a subject in any research, the ethical guidelines must be followed to the letter. The regulations were put to protect these subjects from abuse(Orb, Eisenhauer, & Wynaden, 2001).The attached journal describes how segmentation is changing the insight in contemporary services and marketing practices. It explores market segment in product service system different companies. Market segmentation is mainly regarded as an essential tool for customer proposition development, selection and mass communication. The article describes events that trigger and directing companies of how to handle customers (Bailey et al 2009).The data was collected through interviews in various companies. Confidentiality was observed during the interview since it involved interviewing workers on insight on how they handle customers, as well as how the management handle workers. Confidentiality of customers were seen as they provided some information, not in favour of the companies and companies’ work ers. Consents were obtained from the interviewees, and they were given coded names to avoid identity.As per the assessment, ethics in research was well observed. It can be concluded so basing the fact that confidentiality was well observed(Weaver, 2001).ReferencesBailey, C., Baines, P. R., Wilson, H., & Clark, M. (2009). Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough. Journal Of Marketing Management, 25(3/4), 227-252.Orb, A., Eisenhauer, L., & Wynaden, D. (2001). Ethics in qualitative research. Journal of Nursing Scholarship†¯: An Official Publication of Sigma Theta Tau International Honor Society of Nursing / Sigma Theta Tau, 33, 93–96. doi:10.1111/j.1547-5069.2001.00093.xVitell, S. J. (2003). Consumer Ethics Research: Review, Synthesis and Suggestions for the Future. In Journal of Business Ethics (Vol. 43, pp. 33–47). doi:10.1023/A:1022907014295Weaver, G. R. (2001). Ethics programs in glo bal businesses: Culture’s role in managing ethics. Journal of Business Ethics, 30, 3–15. doi:10.1023/A:1006475223493

Trust and Interpersonal Relationships Essay Example | Topics and Well Written Essays - 500 words

Trust and Interpersonal Relationships - Essay Example appears to be an omnipresent definition of trust, which is associated with codes or beliefs and morals, so it appears to be a tenuous concept that we value but are unable to completely agree on. Rather than thinking of trust as a state, it is better to think of it as an interactive process (Six, 2007, p.285) wherein two people ‘trustor’ and ‘trustee’ mutually gain knowledge of â€Å"each other’s trustworthiness in different situations.† (Six, 2007, p.285) In other words, it is a ‘reciprocal process’ wherein both people are concerned in developing trust; as each person is concurrently ‘trustor’ and ‘trustee’, the actions of both need to guided by stability within the team. One way to guide stability within a team is to provide group guidelines or policies, which include clear and precise expectations of each group member, thereby creating a â€Å"stable normative frame.† (Six, 2007, p.292) In doing so, it is important to explain the team’s specific purpose or mission. This will help unite and solidify the team in a shared purpose, which in turn helps to develop trust. Six (2007) speaks of ‘trust enhancing organizational policies,’ wherein because each person’s ‘frame’ impacts on that of another in the team, each individual has an interest in the social context in which he operates. He suggests that three types of trust enhancing organizational policies can help to maintain trust among team members. The first is to formulate the ‘norms and values’ for team members to work within; the second is to provide ‘normative controls’ or ‘value-based controls,’ which promote required performance, actions and results. Team members are motivated by ‘internal commitment’ and ‘strong identification’ with common aims, and self satisfaction of their own work, which again helps to promote and maintain trust within the group; and the third concerns new team members. He believes that trust can be established between the new member

The effects of interest rate liberalization to the risk of commercial Literature review

The effects of interest rate liberalization to the risk of commercial banks in china - Literature review Example Under such method levying of extra charges of loan is not allowed. Researchers say during 1974-1978 Development Plans, the government of different countries felt the need to review the interest rate in order to encourage the savings through the bank and to create disincentive to eradicate the speculation and uneconomic use of savings by the borrowers. During 1980 the interest rate policy was used to achieve the following objectives. Firstly interest rate policy was aimed to keep the general level of interest rate positive so that savings can be encouraged and contribute to the maintenance of financial stability in real terms. Secondly it was framed to allow greater flexibility and greater competition amongst the banks and non banking financing institution in order to enhance the effective and efficient allocation of financial resources. Thirdly the policy was objected to reduce the differential and to maximize the lending’s of banks. After 1974 a review on the interest rate li beralization was done during 1980 which allowed commercials banks to get a better room to complete and to have a better flexibility to meet the need of the customers (Ngugi and Kabubo, March 1998, pp. - 9-10). As per to Feyzioglu, Porter and Takas (2009); interest rate liberalization provide with many benefits. ... On contrary interest rate liberalization also exert a negative impact on the financial sector (Feyzioglu, Porter and Takas, 2009). Again according to Shih (2011), interest rate liberalization reduces the cost of governance for central bankers. He added that interest rate liberalization gets affected with short term political incentives. But in long term liberalization of lending interest rates reduces the need for central bank official to ration the credit (Shih, September 2011, pp. – 437-438). The Current Researches on the Interest Rate Liberalization The researchers Bekaert, Harvey and Lundblad (April 2001) demonstrated that interest liberalization increase growth. They observed that the interest rate liberalization lead to a percent increase in the annual per capita GDP growth. They also added that they did find this growth to be statistically significant. Based on the researches the interest liberalization was also economically important. They examined the same by using a classic growth framework of regression for certain developing countries. They assumed that the human capital variables move from 25th percentile to the median of all countries in consideration. They also moved the size of the government sector and population growth from 75th percentile to the cross sectional median. Then a positive impact on growth was calculated given the changes in these four variables. Next a comparison with liberalization was made. The liberalization indicator added 1.1%. This liberalization contributed 40% of the total growth increment. Researchers also made a keen observation on channels where liberalization had an impact on increased

The smoking in ban south dakota Essay Example | Topics and Well Written Essays - 1250 words

The smoking in ban south dakota - Essay Example Cancer, heart diseases, cough, fever, head ache etc are some of the major health problems associated with smoking. Recently the state, South Dakota passed a law saying no smoking in bars restaurants or any public place where people work. Majority of the citizens like the law; however the bar and casino owners do not like it since they are losing business because of the law. Moreover, South Dakota is getting lot of tax revenues from gambling. Dead wood South Dakota is a gambling city. After the smoking ban was passed, dead wood has lost about 16% of its annual profits. Now the question is; should the state government give preference to the interests of the public or to the interests of the business people. This paper argues in favour of smoking ban in South Dakota. Dr. ... It is the basic duty of each government to protect the life/health and properties of its citizens. Smoking is one way of destroying the health of the people and the governments have the moral responsibility to ban it or control it with the help of law. At the same time tobacco products are good sources of tax revenues for the governments. Banning of smoking will result in big financial losses to the governments. When we consider the expenses the governments suffer for treating patients suffering from smoking related health problems, the tax revenue from tobacco product selling is negligible. A committed government can never think in terms of revenues at the expense of the health of its citizens. Cigarette smoke contains more than 4,000 chemicals, of which forty-three are known to cause cancer. Among the more toxic chemicals in tobacco are ammonia, arsenic, carbon monoxide, and benzene. Cigarette smoking is now known to cause chronic obstructive pulmonary disease (COPD), heart disease , stroke, multiple cancers (including lung cancer), and adverse reproductive outcomes. Smoking causes about 21 percent of all deaths from heart disease, 86 percent of deaths from lung cancer, and 81 percent of all deaths from chronic lung disease (SMOKING CESSATION) Smoking in public places not only cause disturbances to the nonsmokers, but also it causes severe health problems also to the nonsmokers due to secondary smoke. Morally it is an injustice that a non smoker became the victim of smokers. It is a fact that people can take their own choices with respect to smoking irrespective of the consequences. At the same time they must ensure that their choices may not do any

Implement Synthesizable Square Root Algorithm On Fpga Engineering Essay

Implement Synthesizable Square Root Algorithm On Fpga Engineering Essay The main objective of this paper is to implement synthesizable square root algorithm on FPGA. As square root function is not synthesizable on Silicon, this paper proposes optimized non restoring square root algorithm for unsigned 8 bit number on ED2C20F484C7 device in Cyclone II family. This algorithm is implemented in gate level abstraction of Verilog HDL. The basic building block of the design is CSM (Controlled Subtract Multiplex) block. It makes use of only subtract operation and append 01 which is an improvement over restoring algorithm. Keyword: FPGA,CSM,Verilog HDL,fixed point Introduction The square root function is a basic operation in computer graphic and scientific calculation application. Due to its algorithm complexity, the square root operation is hard to be designed in digital system. As known, digital system has been used in daily life or industrial purpose that may have been in need of square root operation to fully execute its functions. Scientists have developed various algorithms for square root calculation. But the implementation of algorithms is difficult because of their complexities and thus results into long delays for its completion. There are two main families of algorithms that can be used to extract square roots. The first family is that of digit recurrence, which provides one digit (often one bit) of the result at each iteration[6]. Each iteration consists of additions and digit-by-number multiplications (which have comparable cost) Such algorithms have been widely used in microprocessors that didnt include hardware multipliers. Most of the FPGA implementations in vendor tools or in the literature use this approach. Second family of algorithms uses multiplications. It includes quadratic convergence recurrences derived from the Newton-Raphson iteration [5]. The digit recurrence approaches allow one to build minimal hardware, while multiplicative approaches allow one to make the best use of available resources when these include multipliers. Also there are estimation method and digit-by-digit method. Digit-by-digit method is classified into two distinct classes: restoring and non- restoring algorithm [1]. In restoring algorithm, remainder is restored in the regular flow. So its implementation needs more hardware. Compared to the restoring algorithm, the non restoring algorithm does not restore the remainder, which can be implemented with fewest hardware resource and the result is hardware simple implementation. It is most suitable for FPGA implementation. Restoring and non restoring square root calculation Restoring Algorithm Step 1: If it is a 2n bit number then divide it in a group of 2 bits Step2: Subtract 1 from the first 2 digits (starting from MSB) Step3: Whenever the result of the subtraction is positive then the developed root is 1 otherwise 0 Step4: Whenever the result is negative, write it as it is. We have to restore the wrong guess by appending 01 and guessed square root. Step5: Now take the next two digits Step6: Append 01 (to be subtracted from next two digits of dividend) and guessed square root to subtract from the remainder. Step7: If the result of subtraction is negative then restore previous remainder by adding wrong guess by appending 01 and guessed square root. Step8: Every time guessed square root has to be updated while appending 01. Step9: Continue the steps until the group of two digits end 1 0 0 1.1 0 1 0 01 01 11 01.00 00 00 00 01 00 01 take next two digits from dividend 1 01 Append 01 Negative value 11 00 + 1 01 0 0 01 11 -10 01 11 10 Negative value + 10 01 01 11 01 10 00 01 11 00 00 10 01 01 01 01 1 00 10011 01 1011111 + 1001101 010110 00 010011001 000010111 00 100110101 1100100111 Figure 1: The example of restoring algorithm to solve square root B. Proposed Modified Non Restoring Algorithm A little modification in non restoring algorithm makes calculation faster. It uses only subtract operation and appends 01. It uses n stage pipelining to find square root of 2n bit number. The following algorithm describes the modified non restoring square root algorithm. Step1: Start Step2: Initialize the radicand (p) which is 2n bit number. Divide the radicand in two bits beginning at binary point in both directions. Step3: Beginning on the left (most significant), select the first group of one or two digit (If n is odd then first group is one digit ,else two bits) Step4: Select the first group of bits and subtract 01 from it. If borrow is zero, result is positive and quotient is 1 else it is 0. Step5: Append 01(to be subtracted next two digits of dividend) and guessed square root to subtract from remainder of previous stage Step6: If result of subtraction is negative, write previous remainder as it is and quotient is considered as 0, else write the difference as remainder and quotient as 1. Step7: Repeat step 5 and step 6 until end group of two digits. Step8: End 1 0 0 1.1 0 1 0 01 01 11 01.00 00 00 00 00 01 00 01 take next two digits from dividend 1 01 Append 01 11 10 01 01 11 01 100 01 11 00 00 1001 01 001011 00 1001101 00101100 00 10011001 0000010111 00 100110101 001011100 Figure 2: The example of modified non restoring algorithm to solve square root Basic Building Block for Non restoring algorithm Inputs of the building block are x,y,b and u while d and b0(borrow) are outputs. If b0=0, then d b0=( ~ x .y)+(b.~x)+(by); d= (~x.y.~b.~u)+(~x.~y.b.~u)+(x~y.~b)+(x.u)+(x.y.b); csmblock.jpg Figure 3: RTL schematic of CSM block The generalization of simple implementation of non restoring digit by digit algorithm for unsigned 6 bit square root by array structure is shown in Fig.4. Each row of the circuit executes one iteration of non restoring digit by digit square algorithm, where it only uses subtract operation and appends 01. Figure 4: Pipelined structure of 6 bit unsigned square root number The design can be optimized by minimizing the logic expressions and can be implemented by modifying CSM block. The specialized entities A,B,C,D,E,F,G and H are derived from CSM block and are defined as follows: For csmA, ybu = 100 b0 = ~x d = ~x For csmB, yu = 00 b0 = ~x.b d = ~x.b + ~b.x For csmC, u = 0 b0 = ~x.y + ~x.b + y.b d = ~x.y.~b + ~x.~y.b + x.~y.~b + x.y.b For csmD, yb = 10 b0 = ~x d = ~x.~u + x.u For csmE, y = 0 b0 = ~x.b d = ~x.b.~u + ~b.x + x.u For csmF, xy = 00 b0 = b d = b.~u For csmG, xyb = 010 b0 = ~x d = ~u For csmH, xyu = 000 b0 = b Figure 5: Optimized Pipelined structure of 8 bit unsigned square root number Results and analysis The Non Restoring algorithm can be implemented with least hardware resources and the result will be the faster than restoring square rooting techniques. The source code is implemented in such a way that it can be extended according to users requirement to calculate complicated square root in FPGA. Figure 6: Simulation result of 8 bit square root using non restoring algorithm The DE1 kit has 4 seven segment displays only so the maximum number which can be displayed is 9999d and also it doesnt have a decimal point. Hence output obtained is less precise if one of the displays is considered as a decimal point. Table 1 shows the list of Logic Elements usage for 8 bit implementation. This indicates the size of the implemented circuit hardware resource. Table 1: Comparison of LEs usage in 8 bit implementation No Implementation of non restoring algorithm for 8 bit LEs 1 8 bit (with seven segment) 85 2 8 bit (without seven segment) 71 3 optimized 8 bit (with seven segment) 64 4 optimized 8 bit (without seven segment) 50 Table 2: PowerPlay Power Analyzer Status No PowerPlay Power Analyzer Status 8 bit with optimization (mW) 8 bit without optimization (mW) Low Medium Low 1 Total Thermal Power Dissipation 71.65 447.96 72.84 2 Core Dynamic Thermal Power Dissipation 0 190.47 0 3 Core Static Thermal Power Dissipation 47.36 48.06 47.36 4 I/O Thermal Power Dissipation 24.29 209.44 25.48 Conclusion: This implementation and analysis shows that proposed method is most efficient of hardware resource. This is reasonable, because it only uses subtract operation and append 01. The result shows that the proposed algorithm is easy to implement and also uses less resources. The result is extended for square root implementation of 8 bit floating point number and also it can be expanded to larger numbers to solve complicated square root problem in FPGA implementation.

Bye Bye Brazil :: essays research papers

Summary I really enjoyed watching the film Bye, Bye Brazil. I found it to be amusing as well as heartbreaking. I loved Gypsy Lorde. His character had the charisma bordering that of a male chauvinist pig to that of a gentleman. I liked the way the director used symbolic images to get his point across to the audience. I think if I had not done research on the Internet for most of our assignments as well as reading the textbook, I would have found the movie very educational. I had no questions after watching the film. However, it did make me realize how the majority of cultures will assimilate during the process of change, losing a little if not the majority of their traditions that were establish decades ago. Bye, Bye Brazil (1980), a film by Carlos Diegues, tells a story about the struggle of two couples trying to find their dreams in a country, Brazil, that is being overcome by social changes and undergoing massive technological transformations. United by their dreams, the couples travel through the backlands of Brazil in a truck, to seek places where they can not only make a living, but also find their dreams. The insights gained in the course of the journey are insights of both acceptance and change. The main character, the accordionist Cico, starts by joining the Carnival Rolidei as means of breaking out of his suffocating town, and from his pre-determined course of life. The character Gypsy Lorde is portrayed as an ambitious and cynical manager without scruples who is reluctant to see the changes around him. Salome, Gypsy Lorde companion, is as cynical as he, but transmits an air of quiet resignation to the fact that things are changing, whether they like it or not. The fourth character Dasdo, Cico’s wife, is very plain looking compared to Salome, very quiet, and passive. Like Salome, Dasdo also quietly resigns to the fact things are changing but she also tries to give an array of hope that the Carnival will survive and prosper. Bye, Bye Brazil unites in its characters and situations the same elements, which are part of the many processes that are transforming Brazil. The carnival travels from poor town to another. You can see the surprise and disgust of the characters as they move from one part of Brazil to another. Finding that either the young have left behind their old for modernization or that the town people have been captivated by the magic and illusions presented by television.

Max Weber’s Bureaucracy Essay

Good afternoon ladies and gentleman. This afternoon I would like to talk a little about Max Weber’s Bureaucracy. But first, let me tell you an article I read in the newspaper issued a couple of months ago. On January 21, 2013, Orlan Calayag was sworn in as the new National Food Authority administrator after Angelito Banayo resigned from his seat because of being accused of corruption and rice smuggling. Anyway, let’s get back to the point. Calayag is a dual citizen caregiver who used to reside in America. When PNoy appointed Calayag as the new administrator of the department, the most common reaction was: â€Å"Who? † According to Food authority’s Charter, or Presidential Decree 6, all administrators and deputy administrators of the agency shall be â€Å"natural-born citizens of the Philippines, not less than 35 years of age, with proven honesty and integrity and of recognized managerial competence. † And even though Republic Act 9225 exists, a person who assumes any government position should renounce his foreign citizenship first. This brought a lot of questions and objections. Calayag never became a government official until this January, never renounced his dual citizenship or does his previous work experience indicate â€Å"recognized managerial competence. † This scenario leads us to the so called KKK which brings us to Max Weber’s idea of Bureaucracy. I would like to emphasize three characteristics of bureaucracy. First, Division of labor and work specialization is used to align employees with their tasks. With this said, Calayag and President Aquino defies the ‘work specialization’ point because Calayag doesn’t specialize anything that may be related to the tasks and works of an NFA administrator. Next would be Weber’s, Managers should maintain an impersonal relationship with employees to promote fair and equal treatment of all employees so that unbiased decisions can be made. How could this actually exist or happen between PNoy and Calayag when in the first place, PNoy appointed Calayag because he is his friend? And finally, competence, not personality, is the basis for job appointment. Calayag finished a degree in Business Administration major in Business Marketing and his CV states that indeed he was a â€Å"Patient Services Specialist† or a caregiver. There is also the fact that Calayag can’t seem to find a permanent job – hopping from one job to another ending up connected to 6 different companies in a span of 8 years. So in the end, my dear listeners, this becomes another case of ‘kabarkada’ appointment made by the President.

4 Reasons Your Resume Didnt Get You a Job Interview

4 Reasons Your Resume Didnt Get You a Job Interview You spent hours crafting what you thought was the perfect resume. You sent it out with your application- which also took hours of your life- and†¦ nothing. You never hear back from that company and you’re right back to where you started. Here are 4 reasons your resume might have ended up in the shredder.1. You fell prey to ATSMost companies that have an online application have what’s called an Applicant Tracker System (ATS), designed to weed out the majority of applicants. You probably have a less than 5% chance of getting an interview when you apply online like this. Learn how to bypass any ATS and land you that interview.2. You were too braggyYou miss-stepped on the fine tightrope between confident and over-confident, between perfect for the job and full-of-yourself. If you think this may have been the case with your resume, get an objective second opinion. You can always dial down the self-praise a few ticks.3. Your LinkedIn is out of dateLots of recruiters will actually compare your resume to your online profiles. If what they see doesn’t match, they’ll assume you’re being dishonest about something- in one forum or the other. Make sure to keep your LinkedIn profile updated side-by-side with your resume and this won’t be a problem.4. You didn’t include numbersYou didn’t put enough quantity into your qualities. Make sure when selling your accomplishments, you include a few facts and figures that the recruiter can take to the hiring manager to show you can deliver when it counts.Make one of these faux pas? Never fear. At least now you know. Fix these problems, then concentrate on making your resume good enough to convince a recruiter in six seconds or less. Then try and get it in front of actual humans, through new or existing connections.

Daimler Chrysler Essays

Daimler Chrysler Essays Daimler Chrysler Essay Daimler Chrysler Essay Julie I. Gonzalez DaimlerChrysler AG: A Decade of Global Strategic Challenges Leads to Divorce in 2007 The DaimlerChrysler merger of 1998 was accepted with anticipation of greatness by analysts, stockholders, and the auto industry. Both companies had a global presence and combined heralded a revenue of 154 billion and 5. 6 billion in profit, combined. However, this merger ended up in divorce due to cross-cultural problems, production and manufacturing glitches, competition, lack of demand, , and incompatible brand portfolios. On the Hofstede dimension, Germans rank very high on individualism. They are conservative and value privacy, politeness and formality. Individualism is not conducive to a combined effort. This need for individualism as a culture affected the overall efforts to combine knowledge and skills. Daimler employees were competitive and resented the Chrysler division. Efforts and goals were not combined and there was a lack of synergy. One of the reasons for the merger was to combine their operations, share Ramp;D know-how and joint sales. As a result of the lack of cooperation there were production manufacturing glitches. Manufacturing was not properly streamlined. Both companies had very different methods of manufacturing and production. There was no learning from one another or implementation of each other’s best practices. Competition in the auto industry is always tense. Toyota, for instance was the most efficient manufacturer and quality and consumer satisfaction. DaimlerChrysler’s goal was to become a major global player. These goals were not realized duet other challenges Daimler branded vehicles faced in maintaining their position as a luxury and quality tradition and Chrysler facing issues of safety. Chapter 7 lists the guidelines for a successful alliance. The number one factor is choosing a partner with compatible strategic goals and objectives with whom the alliance will result in synergies through the combined markets, technologies, and management cadre. They did share the same goal having a global presence, having a broad product range and technology leadership. However, these goals did not result in synergy, a mutually successful bond. The merger plan was to combine two very different brand portfolios. Daimler-Benz targets the upscale market while the Chrysler targets the low end/sub-compact market. Lack of demand also hindered the success of the DaimlerChrysler merger. Customer demand for Chryslers gas guzzling SUV’s and Daimlers expensive luxury vehicles was down due to the state of the economy. In May of 2007 DaimlerChrysler demerged. The merger was a failure and as a result Daimler lost big. How could this failure have been avoided? One could reason that clashing of the two cultures is something that is without solution. However, as we have seen with the Renault-Nissan alliance, two cultures that clash and on paper look impossible can be very successful. Negotiations were formal. Less formal, more personal negotiations between the German and American executives with an impartial mediator could have offered better solutions to issues before the actual merger took place. It appears to me that the merger went through rather prematurely without actual solutions to problems that they may actually face once combining the two companies. Issues such as how to properly merge the two brands, how to foster compliance in learning each other’s best practices. I believe that a successful alliance begins with leadership. A more effective leadership that is non-biased or without prejudice would be more successful. The resentment of Chrysler by Daimler should have been addressed. All employees not on board for the common good of the two companies should have been let go or moved to a different position. Lastly, the auto economy was suffering, and the consumer demand for luxury or gas guzzling vehicles was low. There was a lack of innovation during the post merger period. Innovation was not even discussed during the premerger negotiations. New vehicles aimed at what the customers were actually demanding may have allowed this union to have been a successful one.

Media and Communication Theories Essay Example | Topics and Well Written Essays - 3000 words

Media and Communication Theories - Essay Example Development of the internet and personal computing during the 70s, invention of Hyper Text Transport Protocol (HTTP) during the late 80s further stimulated a trend towards new media (Friedman 2006). Widespread usage of the internet in the early 90s, and a wide range of other related technological breakthroughs led to the creation of new media (Friedman 2006). New Media offered features that were practically unimaginable and unheard of just a decade ago (Friedman 2006). The hallmark of new media is that it has the potential and the capacity to bridge the seemingly incompatible features of the earlier communications media. Many experts tend to convey that new media is inherently democratic in all its aspects, be it consumption or production. It has enabled the masses and the consumers to actively engage with media and has armed them with the power to alter and shape media. There is no denying the fact that new media has certain inbuilt traits and abilities, which make it inherently mor e open, free and accessible. Yet, to claim that new media is fool proof democratic and immune to manipulation and distortion would be asking for too much. New media, like the previous media is sensitive and vulnerable to ideas and ideologies, and autocracy and totalitarianism are as rampant and existent ideas in the 21st century as democracy and liberty. 2.0 Democracy in the Age of New MediaNew media became realistically became universally accessible, courtesy the spread of the internet aided communication in the 90s. Considering this, the expert and the popular opinion stood to be unanimous in the sense that it expected new media to usher in an era of affordable production and distribution of information (Turkle 1995). Thereby new media tends to be essentially egalitarian and democratic in its scope (Turkle 1995). During the early stages of new media, a majority of the people were of the view that new media will demolish the monopoly of the established media houses and the restraining designs of the autocratic rgimes (Longford & Patten 2007). This will enable the people and the civil society groups to act and operate as independent broadcasters and publishers. Everybody expected that new media would usher in an era of interactive and democratic mass communication. New media will enable the masses to

My Journey to outer space Essay Example | Topics and Well Written Essays - 250 words

My Journey to outer space - Essay Example My presence on the spaceship put me in a state of shock but gradually I adapted to the situation. The spaceship was headed towards the planet Saturn where the team members of my crew were to witness certain changes in the outer shell of the planet. This change was considered to have happened because of a reported explosion. I wandered around the spaceship and was delighted by seeing objects and machines that I had never seen. Despite of being in a different place, I started to like my surroundings. My attention drifted to one of my crew members, Ronald, who was sitting around a table that had navigation and mapping devices. The charm of those devices attracted me towards Ronald and lured me to ask the meaning of the terminologies that he was mentioning to the pilot of the ship. Later, it was Ronald and the pilot who explained to me that the term light year and Parsec were both units of length and that the spaceship had to travel 4.28 light years to reach Saturn and to ascertain the distance, a method referred to as parallax was used. During our journey, I witnessed different stars, meteors and asteroids. Few of the celestial bodies that I witnessed glowed in such a way that it displayed a red shade; this was referred to as Red shift in the astronomical language. When I first heard about the distance I thought that it would take many years to reach the destination but within a few hours, I heard an announcement which stated that we were approaching our destination. I was really looking forward to step on Saturn but at that particular moment, I fell with a thud on the floor and my eyes opened. I realized that it was just a